Global Native Advertising Market - Industry Analysis Size Share Growth Trends and Forecast 2022 - 2030

Global Native Advertising Market - Industry Analysis Size Share Growth Trends and Forecast 2022 - 2030

  • SKU :
    SAC2041810
  • Published Date :
    June 1, 2022
  • Number of Pages :
    300.0

Product Description

Native Advertising is a type of online advertising that matches function and form of the platform on which it seems. In other words, it is a form of brand advertising which will enable marketers to better utilize digital marketing (to meet communication need) from branding to direct marketing. For instance, to promote product an article is written by an advertiser, but using the same form as an article written by the editorial staff. Native Advertising format includes images, articles, promoted videos, music, among many others. Example of the technique include twitter’s promoted tweets, search advertising and facebook’s promoted posts.
The Native Advertising market revenue was xx Million USD in 2018, grew to xx Million USD in 2021, and will reach xx Million USD in 2030, with a CAGR of xx during 2022-2030.

Considering the influence of COVID-19 on the global Native Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the Native Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in Native Advertising market are:
Sharethrough
Move Digital
Polar
ADYOULIKE
Liberty Marketing
The Drum
Nativo
MediaFem
Dapa Marketing
Taboola
Outbrain

Most important types of Native Advertising products covered in this report are:
In Feed Ad Units
Search Ads
Recommendation Units
Promoted Listings
In-Ad (IAB Standard)
Custom Content

Most widely used downstream fields of Native Advertising market covered in this report are:
Closed Platforms
Open Platforms
Hybrid Platforms

Major Regions or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.





Table of Content

Table of Content

1 Native Advertising Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Native Advertising
1.3 Native Advertising Market Scope and Market Size Estimation
1.3.1 Market Concentration Ratio and Market Maturity Analysis
1.3.2 Global Native Advertising Revenue and Growth Rate from 2018-2030
1.4 Market Segmentation
1.4.1 Types of Native Advertising
1.4.2 Applications of Native Advertising
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 Native Advertising Industry Trends
1.5.2 Native Advertising Drivers
1.5.3 Native Advertising Market Challenges
1.5.4 Native Advertising Market Restraints
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Mergers & Acquisitions, Expansion Plans
1.8 Native Advertising Industry Development Trends under COVID-19 Outbreak
1.8.1 Global COVID-19 Status Overview
1.8.2 Influence of COVID-19 Outbreak on Native Advertising Industry Development

2 Industry Chain Analysis
2.1 Upstream Raw Material Supply and Demand Analysis
2.1.1 Global Native Advertising Major Upstream Raw Material and Suppliers
2.1.2 Raw Material Source Analysis
2.2 Major Players of Native Advertising
2.2.1 Major Players Manufacturing Base of Native Advertising in 2020
2.2.2 Major Players Market Distribution in 2020
2.3 Native Advertising Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of Native Advertising
2.3.3 Labor Cost of Native Advertising
2.4 Market Channel Analysis of Native Advertising
2.5 Major Down Stream Customers by Application

3 Global Native Advertising Market, by Type
3.1 Global Native Advertising Revenue and Market Share by Type (2018-2021)
3.2 Global Native Advertising Production and Market Share by Type (2018-2021)
3.3 Global Native Advertising Revenue and Growth Rate by Type (2018-2021)
3.3.1 Global Native Advertising Revenue and Growth Rate of In Feed Ad Units
3.3.2 Global Native Advertising Revenue and Growth Rate of Search Ads
3.3.3 Global Native Advertising Revenue and Growth Rate of Recommendation Units
3.3.4 Global Native Advertising Revenue and Growth Rate of Promoted Listings
3.3.5 Global Native Advertising Revenue and Growth Rate of In-Ad (IAB Standard)
3.3.6 Global Native Advertising Revenue and Growth Rate of Custom Content
3.4 Global Native Advertising Price Analysis by Type (2018-2021)
3.4.1 Explanation of Different Type Product Price Trends

4 Native Advertising Market, by Application
4.1 Downstream Market Overview
4.2 Global Native Advertising Consumption and Market Share by Application (2018-2021)
4.3 Global Native Advertising Consumption and Growth Rate by Application (2018-2021)
4.3.1 Global Native Advertising Consumption and Growth Rate of Closed Platforms (2018-2021)
4.3.2 Global Native Advertising Consumption and Growth Rate of Open Platforms (2018-2021)
4.3.3 Global Native Advertising Consumption and Growth Rate of Hybrid Platforms (2018-2021)

5 Global Native Advertising Consumption, Revenue ($) by Region (2018-2021)
5.1 Global Native Advertising Revenue and Market Share by Region (2018-2021)
5.2 Global Native Advertising Consumption and Market Share by Region (2018-2021)
5.3 Global Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.4 North America Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.4.1 North America Native Advertising Market Under COVID-19
5.4.2 North America Native Advertising SWOT Analysis
5.5 Europe Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.5.1 Europe Native Advertising Market Under COVID-19
5.5.2 Europe Native Advertising SWOT Analysis
5.6 China Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.6.1 China Native Advertising Market Under COVID-19
5.6.2 China Native Advertising SWOT Analysis
5.7 Japan Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.7.1 Japan Native Advertising Market Under COVID-19
5.7.2 Japan Native Advertising SWOT Analysis
5.8 Middle East and Africa Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.8.1 Middle East and Africa Native Advertising Market Under COVID-19
5.8.2 Middle East and Africa Native Advertising SWOT Analysis
5.9 India Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.9.1 India Native Advertising Market Under COVID-19
5.9.2 India Native Advertising SWOT Analysis
5.10 South America Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.10.1 South America Native Advertising Market Under COVID-19
5.10.2 South America Native Advertising SWOT Analysis
5.11 South Korea Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.11.1 South Korea Native Advertising Market Under COVID-19
5.11.2 South Korea Native Advertising SWOT Analysis
5.12 Southeast Asia Native Advertising Consumption, Revenue, Price and Gross Margin (2018-2021)
5.12.1 Southeast Asia Native Advertising Market Under COVID-19
5.12.2 Southeast Asia Native Advertising SWOT Analysis

6 Global Native Advertising Production by Top Regions (2018-2021)
6.1 Global Native Advertising Production by Top Regions (2018-2021)
6.2 North America Native Advertising Production and Growth Rate
6.3 Europe Native Advertising Production and Growth Rate
6.4 China Native Advertising Production and Growth Rate
6.5 Japan Native Advertising Production and Growth Rate
6.6 India Native Advertising Production and Growth Rate

7 Global Native Advertising Consumption by Regions (2018-2021)
7.1 Global Native Advertising Consumption by Regions (2018-2021)
7.2 North America Native Advertising Consumption and Growth Rate
7.3 Europe Native Advertising Consumption and Growth Rate
7.4 China Native Advertising Consumption and Growth Rate
7.5 Japan Native Advertising Consumption and Growth Rate
7.6 Middle East & Africa Native Advertising Consumption and Growth Rate
7.7 India Native Advertising Consumption and Growth Rate
7.8 South America Native Advertising Consumption and Growth Rate
7.9 South Korea Native Advertising Consumption and Growth Rate
7.10 Southeast Asia Native Advertising Consumption and Growth Rate

8 Competitive Landscape
8.1 Competitive Profile
8.2 Sharethrough Market Performance Analysis
8.2.1 Company Profiles
8.2.2 Native Advertising Product Profiles, Application and Specification
8.2.3 Sharethrough Sales, Revenue, Price, Gross Margin 2018-2021
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 Move Digital Market Performance Analysis
8.3.1 Company Profiles
8.3.2 Native Advertising Product Profiles, Application and Specification
8.3.3 Move Digital Sales, Revenue, Price, Gross Margin 2018-2021
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 Polar Market Performance Analysis
8.4.1 Company Profiles
8.4.2 Native Advertising Product Profiles, Application and Specification
8.4.3 Polar Sales, Revenue, Price, Gross Margin 2018-2021
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 ADYOULIKE Market Performance Analysis
8.5.1 Company Profiles
8.5.2 Native Advertising Product Profiles, Application and Specification
8.5.3 ADYOULIKE Sales, Revenue, Price, Gross Margin 2018-2021
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 Liberty Marketing Market Performance Analysis
8.6.1 Company Profiles
8.6.2 Native Advertising Product Profiles, Application and Specification
8.6.3 Liberty Marketing Sales, Revenue, Price, Gross Margin 2018-2021
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 The Drum Market Performance Analysis
8.7.1 Company Profiles
8.7.2 Native Advertising Product Profiles, Application and Specification
8.7.3 The Drum Sales, Revenue, Price, Gross Margin 2018-2021
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 Nativo Market Performance Analysis
8.8.1 Company Profiles
8.8.2 Native Advertising Product Profiles, Application and Specification
8.8.3 Nativo Sales, Revenue, Price, Gross Margin 2018-2021
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 MediaFem Market Performance Analysis
8.9.1 Company Profiles
8.9.2 Native Advertising Product Profiles, Application and Specification
8.9.3 MediaFem Sales, Revenue, Price, Gross Margin 2018-2021
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 Dapa Marketing Market Performance Analysis
8.10.1 Company Profiles
8.10.2 Native Advertising Product Profiles, Application and Specification
8.10.3 Dapa Marketing Sales, Revenue, Price, Gross Margin 2018-2021
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 Taboola Market Performance Analysis
8.11.1 Company Profiles
8.11.2 Native Advertising Product Profiles, Application and Specification
8.11.3 Taboola Sales, Revenue, Price, Gross Margin 2018-2021
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19
8.12 Outbrain Market Performance Analysis
8.12.1 Company Profiles
8.12.2 Native Advertising Product Profiles, Application and Specification
8.12.3 Outbrain Sales, Revenue, Price, Gross Margin 2018-2021
8.12.4 Company Recent Development
8.12.5 Strategies for Company to Deal with the Impact of COVID-19

9 Global Native Advertising Market Analysis and Forecast by Type and Application
9.1 Global Native Advertising Market Revenue & Volume Forecast, by Type (2021-2026)
9.1.1 In Feed Ad Units Market Revenue and Volume Forecast (2021-2026)
9.1.2 Search Ads Market Revenue and Volume Forecast (2021-2026)
9.1.3 Recommendation Units Market Revenue and Volume Forecast (2021-2026)
9.1.4 Promoted Listings Market Revenue and Volume Forecast (2021-2026)
9.1.5 In-Ad (IAB Standard) Market Revenue and Volume Forecast (2021-2026)
9.1.6 Custom Content Market Revenue and Volume Forecast (2021-2026)
9.2 Global Native Advertising Market Revenue & Volume Forecast, by Application (2021-2026)
9.2.1 Closed Platforms Market Revenue and Volume Forecast (2021-2026)
9.2.2 Open Platforms Market Revenue and Volume Forecast (2021-2026)
9.2.3 Hybrid Platforms Market Revenue and Volume Forecast (2021-2026)

10 Native Advertising Market Supply and Demand Forecast by Region
10.1 North America Market Supply and Demand Forecast (2021-2026)
10.2 Europe Market Supply and Demand Forecast (2021-2026)
10.3 China Market Supply and Demand Forecast (2021-2026)
10.4 Japan Market Supply and Demand Forecast (2021-2026)
10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)
10.6 India Market Supply and Demand Forecast (2021-2026)
10.7 South America Market Supply and Demand Forecast (2021-2026)
10.8 South Korea Market Supply and Demand Forecast (2021-2026)
10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)
10.10 Explanation of Market Size Trends by Region
10.11 Native Advertising Market Trends Analysis

11 New Project Feasibility Analysis
11.1 Industry Barriers and New Entrants SWOT Analysis
11.2 Analysis and Suggestions on New Project Investment

12 Expert Interview Record
13 Research Finding and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Data Source
?

Search results for Technology and Media Industry